I’ve been fortunate enough to develop the branding for Portland’s Maine Craft Distilling. With the pitchfork concept and a name that clearly explains the business already in place, we created a bold seal logo that would highlight the importance of farmed ingredients. With the product labels all having different colors and logos, it was important for the MCD logo to have a clean and graphic feel to distinguish it from the packaging. Along with the primary seal logo, we’ve created a library of brand graphics for various marketing applications, as well as posters for the Cross Insurance Arena and a 40ft. x 13ft. mural for the distilleries interior.

 

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