Figure Effects

Logo and pedal designs for a boutique guitar pedal company. Using the illustrations of Ernst Haeckel, we were able to create an identity both scientific and creative in nature, which fit the personality of the product and creator. Even the text was manually created using Haeckel’s writing, an artist whose work really resonated with the client and what he was creating. Photos provided by Brendan Bullock.


Client: Figure Effects / Lee Crosson
Project: Branding / Product Design
Year: 2013