Log design for Portland based video production company Strongpaw Productions. Since Strongpaw was named after the owners childhood dog, we wanted the logo to reference dogs, but not in a cliché and predictable way (there’s a ridiculous amount of dog-based logos in existence). The approach was an abstract representation of a paw that would also referenced a video camera’s lens. The RGB color palette was another connection to film, and a narrow clean san-serif fit the design nicely in multiple formats.